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TURNING PASSION PROJECTS INTO POLISHED BRANDS.
I’m the designer who helps small business owners stop winging it, and start winning.
Every brand has a story — this is where they begin to take shape.
From early concepts to fully developed brand identities and custom website design, each project is designed with intention and strategy.
As a web and brand designer based in Newport News, VA, I partner with small businesses across Hampton Roads and beyond to create cohesive, elevated brands and websites that connect, convert, and grow.
Each project reflects a unique vision — whether it’s a full brand and website transformation, a refined visual identity, or a custom-built site designed to better serve and scale a growing business. The goal is always the same: to create something that feels aligned, looks polished, and works as a true extension of the brand.
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Website Design
Strategic website design & branding that is aligned perfectly with your ideal client
A warm, coastal-inspired e-commerce website for a handcrafted candle company—designed to reflect the charm and nostalgia behind the brand, with earthy visuals, thoughtful storytelling, and a seamless shopping experience that allows customers to easily explore scents, shop collections, and connect with the heart behind Taft Candle Co.
A warm and welcoming website for a postpartum doula and lactation consultant—designed to reflect a sense of care and community, with calming visuals, intuitive navigation, and clear service details to support new parents during a crucial time.
Double Barrel Charters
A bold, experience-driven website for a Virginia Beach fishing charter company—designed to capture the excitement of life on the water through strong visuals, streamlined booking, and clear service details that make it easy for guests to explore private fishing charters, sunset cruises, and coastal adventures aboard Double Barrel Charters.
OBX Certified Pool & Spa Services
A clean, modern website for a certified pool and spa professional—designed to showcase expertise, reliability, and attention to detail. The layout is streamlined and easy to navigate, making it effortless for visitors to understand the services and connect with the owner. The result is a professional, trustworthy online presence that reflects the high standards of the business.
Kernersville Collision
A professional, customer-focused website for a trusted collision repair center serving the Kernersville area. Designed to highlight the company's expertise, certifications, advanced repair capabilities, and commitment to quality workmanship, the site makes it easy for visitors to understand services, request estimates, and navigate the repair process with confidence. The result is a polished online presence that reflects the professionalism and reliability of the Kernersville Collision team.
Corolla Chapel
A clean, welcoming website designed for a historic coastal chapel in Corolla, North Carolina. This project included a photography package to capture the chapel and its surroundings, allowing the visuals to lead the design. The site is simple and easy to navigate, making it easy for visitors to find service information, events, and ways to stay connected. The result is a warm, peaceful online presence that feels true to the chapel.
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Mostly Grief Podcast
A thoughtful and compassionate website for the Mostly Grief podcast—designed to create an approachable space for honest conversations about loss, healing, and human connection. Built as part of my Website in a Week package, the site balances emotional depth with clarity and ease of use.
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Oscar Mike Upfit
A bold, performance-driven landing page for a commercial work truck upfitter—created as part of my Website in a Week package. This single-page site was designed to generate leads fast, featuring clear calls-to-action, a streamlined layout, and strong visuals that appeal to contractors and fleet managers nationwide.
Brand & Logo Design
Your brand is more than just a logo — it’s your story.
Local Feather
Branding and logo design for Local Feather, a Virginia-based waterfowl outfitter. The identity blends a rugged outdoor spirit with a clean, refined look inspired by tradition and the hunt.
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*Website coming soon!
The Blackbird's Nest
Developed a custom brand and logo for The Blackbird’s Nest designed to feel timeless and heritage-inspired, featuring hand-drawn illustrations, refined typography, and a warm historic color palette inspired by reproduction fabrics, traditional quilting, wool appliqué, and heirloom-quality craftsmanship. The final branding was created to feel welcoming, artistic, and deeply connected to the tradition of handmade making.
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*Website Coming Soon
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Chisman Creek Candles
Brand identity and logo design for Chisman Creek Candles, built around the quiet presence of the Great Blue Heron and the stillness of life along the water. The brand focuses on balance, reflection, and the stillness of the creek—creating a refined, coastal brand that feels calm, grounded, and intentional.
Website, coming soon!
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Treasurebound Brothers: Keepers of the Map (Vol. 1)
Designed a custom illustrated book cover for the first volume of the Treasurebound Brothers adventure series. The cover blends classic treasure-hunt imagery with modern typography to create a sense of mystery, motion, and youthful adventure. Designed for both print and digital formats, with a focus on visual storytelling and series continuity.
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*Website coming soon!
Client LOVE!
"Melissa was great! She took the time to listen and fully understand what I was looking for in a website, she maintained open communication, and she was patient with me when I needed extra time to get her materials. I thoroughly appreciate her assistance and would 100% work with her again."
Christing Pysher - Village Postpartum Support
"Melissa is absolutely wonderful! Right from the beginning, Melissa was awesome to work with, she was very responsive and detailed in her communications throughout the process. Melissa is educated in her field, talented, informative, creative and an over all joy to work with. I definitely plan to use Melissa in the future on other marketing and social media initiatives."
Laura Billak, Owner - The Event Boutique, OBX
"Melissa built a beautiful website for our business and was very responsive and adaptive to our vision and changes we requested!"
- Shannon P. , Bright Oaks Pediatric Center
"I have to tell you about Melissa, she created my website and it is amazing! I absolutely love it. She has been wonderful throughout the whole process and so incredibly patient with my very busy schedule. I have to tell you if you need anything like that you need to hire Melissa you will be thrilled that you did. Thank you so much Melissa!"
Stacy Harksen, Owner - Hello Sweetie Cheesecakes
It was my pleasure working with Melissa Hubbard. She is communicative, responsive to feedback, and readily makes any adjustments needed. Melissa Hubbard maintained a high level of professionalism throughout the building of my music website. I am more than pleased with the final product.
June Montgomery - Professional Vocalist
What My Clients Are Saying
"Melissa was great! She took the time to listen and fully understand what I was looking for in a website, she maintained open communication, and she was patient with me when I needed extra time to get her materials. Through no fault of Melissa, we had a little bit of a Wix snaphu at the end. She was consistently helpful able to find a solution to my issue. I thoroughly appreciate her assistance and would 100% work with her again."
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Christina Pysher - Village Postpartum Support
"Melissa is absolutely wonderful! Right from the beginning, Melissa was awesome to work with, she was very responsive and detailed in her communications throughout the process. Melissa is educated in her field, talented, informative, creative and an over all joy to work with. I definitely plan to use Melissa in the future on other marketing and social media initiatives."
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Laura Billak, Owner - The Event Boutique, OBX
"I have to tell you about Melissa, she created my website and it is amazing! I absolutely love it. She has been wonderful throughout the whole process and so incredibly patient with my very busy schedule. I have to tell you if you need anything like that you need to hire Melissa you will be thrilled that you did. Thank you so much Melissa!"
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Stacy Harksen, Owner - Hello Sweetie Cheesecakes
"Melissa has helped TheraponHealth since day one. She takes time to understand our business needs and how our ideas will match those. I also want to commend Melissa on how well she communicates and her response time when getting things back to us. Melissa will be a continuous part of our marketing initiatives as we grow."
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Anthony DiPietro, Founder & President - TheraponHealth
"Melissa built a beautiful website for our business and was very responsive and adaptive to our vision and changes we requested!"
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Shannon Pichardo - Bright Oaks Pediatric Center
"It was my pleasure working with Melissa Hubbard. She is communicative, responsive to feedback, and readily makes any adjustments needed. Melissa Hubbard maintained a high level of professionalism throughout the building of my music website. I am more than pleased with the final product."
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Love these brands?
You’ve seen what thoughtful design can do. Now imagine it working for you.
I build brands and websites that don’t just look good—they work hard behind the scenes, giving you the confidence (and time) to focus on what you do best. Whether that’s serving clients, chasing toddlers, or dreaming bigger than you ever thought possible.
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Let’s build something that finally feels like you.
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