Why Your Business Needs to Set Up and Optimize a Google Business Profile

Oct 5, 2024

2 min read

If you're a business owner, chances are you fall into one of these three categories:

You set up a Google Business Profile but haven't touched it since.
You have no idea what a Google Business Profile is.
You've been in business for a while and think you don't need it.

Regardless of which group you identify with, having an optimized Google Business Profile (formerly known as Google My Business) is crucial. Here’s why:

Boost Your Local Search Ranking: An optimized profile helps you show up in local search results, making it easier for nearby customers to find you.
Instant Credibility: Your profile showcases customer reviews, which not only build trust but also improve your ranking in search results.
Keep Customers Informed: By keeping your profile updated, you ensure customers always have the latest information, like hours of operation, services, or new products.
Appear on Google Maps: Your business will be easier to locate, helping customers find directions with just a click.
Valuable Insights: You can track how many people view your profile, photos, and posts, see what search terms they use, and measure engagement through website clicks, calls, or direction requests.
Direct Messaging: Opt-in to allow customers to message you directly from your listing, creating a seamless line of communication.
Professional First Impression: A well-maintained Google Business Profile makes your business look legitimate and trustworthy, helping you stand out from competitors.

And most importantly, it can help you gain new customers. One client told me, "I can’t believe how many people have contacted me through my Google Business page—thank you for pushing me to set it up!"

What Does "Optimizing" Your Google Business Profile Mean?

It’s simple—keep your information up-to-date. If your hours change, update them. If you have a new product or service, post about it. Make sure your logo and branding are current. Consistent updates keep your profile relevant and engaging.

So, what’s stopping you from setting up or optimizing your Google Business Profile? It’s free and could make a big difference for your business. If you have any questions or need assistance, reach out to Melissa Hubbard Web Design LLC—I'm here to help!